Privacy Policy

How we handle your data.

Privacy Policy

Last updated: [insert date]

This Privacy Policy explains how Merciless Fight Promotions (“MFP”, “we”, “our”, “us”) collects, uses and protects your personal information when you use our website and services.

1. Who We Are

Merciless Fight Promotions (“MFP”) is a combat sports promotion operating in the United Kingdom. This website is operated by MFP for the purpose of promoting events, selling tickets and merchandise, and providing information to fighters, sponsors and fans.

2. Information We Collect

We may collect and process the following types of personal data:

  • Identity data – name, username (if applicable), social media handles.
  • Contact data – email address, phone number, billing and delivery address.
  • Order data – ticket purchases, merchandise orders, transaction history.
  • Payment data – processed by third-party providers (e.g. Stripe, PayPal or ticketing platforms). We do not store full card details.
  • Technical data – IP address, browser type, device information, pages visited, referring URLs, approximate location.
  • Marketing data – your preferences for receiving marketing emails, newsletters and promotional communications.

3. How We Use Your Information

We use your information to:

  • Process and fulfil ticket and merchandise orders.
  • Send order confirmations, digital tickets and event updates.
  • Respond to enquiries and provide customer support.
  • Operate, maintain and improve our website and services.
  • Run marketing campaigns, email updates and promotions (where lawful).
  • Monitor site usage and performance using analytics tools.
  • Comply with legal, tax and regulatory obligations.

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, we rely on the following legal bases:

  • Contract: processing necessary to perform a contract with you (e.g. ticket sale).
  • Consent: where you have given clear consent (e.g. marketing emails).
  • Legitimate interests: operating and promoting our events in a way that you would reasonably expect.
  • Legal obligation: complying with UK laws, regulations and law-enforcement requests.

5. Payment Processing

Payments are handled by third-party processors such as Stripe, PayPal or other ticketing/payment providers. These companies process your payment details securely in accordance with their own privacy policies. MFP does not store your full payment card details.

6. Sharing Your Information

We may share your information with trusted third parties, including:

  • Payment processors and ticketing platforms.
  • Email and marketing service providers.
  • Analytics and advertising platforms (e.g. Google Analytics, Meta).
  • Event venues, security and logistics partners where necessary.
  • IT, hosting and website support providers.
  • Professional advisers, regulators or law enforcement where required by law.

We do not sell your personal data to third parties.

7. International Transfers

Some of our service providers may operate outside the UK. Where data is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place (for example, standard contractual clauses or equivalent protections).

8. Data Retention

We keep your personal data only for as long as reasonably necessary for the purposes described in this policy, including to meet legal, accounting or reporting requirements.

9. Your Rights

Under UK data-protection laws you may have the right to:

  • Request access to the personal data we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request deletion of your data in certain circumstances.
  • Object to processing, including direct marketing.
  • Withdraw consent where we rely on consent.
  • Request restriction of processing in certain cases.
  • Request data portability in certain cases.

To exercise any of these rights, please contact us at: [insert-contact-email].

10. Cookies and Tracking

We use cookies and similar technologies to run our website, analyse traffic and support marketing. For more information, please see our Cookie Policy.

11. Contact and Complaints

If you have questions about this Privacy Policy or how we handle your data, please contact us at: [insert-contact-email].

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK (www.ico.org.uk).